Organic SEO services for contractors
What is SEO? First of all, it stands for Search Engine Optimization. It is a technique used to obtain a higher ranking in search engines leading to greater organic search traffic to your website. Keyword research, content marketing and link building are some effective strategies.
- Website Audit
- Keyword Research
- Proper Keyword Placement
- Make Site Mobile Friendly
- Add Meta Description
- Link to authority sites
- Check for broken links
- Boost site speed
- Google Analytics
- Google Search Console
- Submit sitemap
- Content marketing
- Send you high quality backlinks
- Intermediate plus:
- Competitor research
- Check for duplicate content
- Improve upon existing content
- Clean up site code
- Add 301 redirects as needed
- More backlinks to your site
- Create your social media accounts
- Link social accounts to site
- Add Social share buttons
- 1-1,000 word article per month
- Market new content
- Email your monthly Analytics
1) Free Website Audit
The first thing we do, before beginning our organic SEO services and before even giving a final price, is do a website audit. We can never be sure of how much work it will involve to get things set up and do the on page optimization until we dive a little deeper. We just like to check the number of pages we are dealing with, check if your site has been indexed, see how well it currently ranks for any relative keywords and check out some of the coding. At this point there would be no commitment and wouldn’t cost you anything. All you have to do is fill out the contact form at the bottom of the page and let us know that you would like this free service.
2) Competitor Analysis
After the website audit, we will be able to give you the exact SEO contractor rates. Given you are happy with the pricing and services that will be offered, We start by doing some research on your top competitors. How long have they been in business? What keywords do they rank for and in what position? How long has their site been indexed? How many backlinks does their site have and where are they coming from? etc. This gives us a good idea of what we’re up against and the actions we need to take to come out on top.
3) Keyword Research
Once we have a good idea of what our competitors are ranking for we use tools like Google search, Keyword planner, Quora and Amazon to find hot search terms with low to medium competition. A good thing to keep in mind is long tail keywords. These are search terms with 3 or more words to them. They’ll generally have a much lower search volume (especially when you get up to 6,7 or 8 words) but they have much less competition. A good example would be something like “search engine optimization for trades contractors”. This term would have a lot less monthly searches than a term like “SEO” but would also be a lot easier to rank for.
Another thing that is great about them is that they are much more specific than a 1 or 2 word search term. And when someone searches them, and sees your website pop up, you get a very high CTR (Click Through Rate). Also, when users are searching such a specific term, they are almost always closer to the buying phase than that of someone searching a very broad term.
4) Adding Keywords
Here comes the real start of the on page optimization. This is where we go through your entire site and sprinkle it with the keywords that we want to rank for. We want them in the title tag, headings, and placed throughout the rest of the content in a natural way to avoid a Google penalty. When you “keyword stuff” your content, it won’t take long for Google to figure it out. We like to use LSI (Latent Semantic Indexing) or in English it basically just means different keywords with the same or similar meaning to the ones we are trying to rank for.
Google is smart. Like, really smart. Anything that is capable of handling 6 billion searches every day is capable of a lot of other pretty incredible things. So don’t try to fool Google with keyword stuffing. You’re site will be punished for it. Either by a drop in rankings or even being completely de-indexed. And since Google handles over 68% of Global searches, that could be a big hit.
Another reason not to over do it with the keywords is because search engines don’t just look for keywords. They appreciate quality content. You need a reason for your users to stick around and want to share with others what you’ve created. Google records things like backlinks, shares and bounce rate. So even if you have the keywords to gain an initial boost in rankings but the quality isn’t there, most users will ditch your site as soon as they hit the home page. This leads to low backlinks, low shares and a high bounce rate which will cause your site to plummet .
5) Image Alt Tags
This is really just part of the keyword placement. Google can’t see images but it can read their file name and image alt tag. Have you ever hovered your curser over an image and seen some text pop up? That’s the alt tag. It helps to have the keyword or variation of the keyword in there. When you’re saving an image to your computer, it’s also never a bad idea to choose a file name with the keyword or variation of the keyword in it.
I know above I mentioned that it’s not all about keywords and that Google appreciates quality but keywords do still play a role. How else will Google know what to display when someone searches for a specific term? Keywords, number of visitors, social shares, quality backlinks, bounce rate, average time spent on site. Keywords are a big part of the equation, but still just a part. Without the rest, your website search optimization is nowhere near complete.
6) Mobile Friendly
Most WordPress themes these days are automatically mobile friendly but we do still come across some that are not. Google has been cracking down on these and it’s had an impact on them because Google wants the best user experience possible. It’s usually easy enough to make a site mobile friendly with the help of a simple WordPress plugin. Some to consider: Jetpack, WPtouch, WordPress mobile pack 2.0 and WP mobile edition.
This is an important step in our organic SEO services because Google’s main priority is to have an amazing user experience. At least 50% of searches these days are done on a mobile device. Not only does Google know if your site is mobile friendly or not but if someone comes across your site on their phone and it is not optimized for mobile, there is a good chance they will move on to the next. And this creates a higher bounce rate – which is never a good thing!
*Note: Before installing and activating any of these plugins, I recommend doing a backup of your site. This can usually be done easy enough through your control panel. The process can vary slightly from host to host so if you’re not sure of how to do this, contact your hosting provider. Most have 24/7 online support chat.
7) Submit Sitemap
We need to create a Search Console account (formerly known as Google Webmaster Tools) for your site and submit a sitemap. This not only helps Google index your site but also tells you which pages have been indexed, which haven’t and tells you of any broken links and crawl errors. This is also how you can receive messages from Google regarding any issues with or actions taken against your website.
8) Google Analytics
Adding your site to Google Analytics is a must! It is a very important step in the SEO process for tracking how your site is preforming and which marketing techniques are working best. There are a ton of features included with this tool but the more basic, easy to understand would be the number of sessions, number of users, number of page views, pages/ session, average session duration, bounce rate and percentage of new visitors. This is all listed on a single page with a graph that you can set to hourly, daily, weekly or monthly views and is found under “reporting”.
Without this free tool, how else would you know which marketing tactics are working and which ones you can ditch? Save yourself time and money with Google analytics.
9) Check Crawl Errors
Now that your site is hooked up with Search Console, it’s easy to see any broken links and where we can improve. Broken links or 404’s don’t directly affect your SEO but it doesn’t make for the best user experience. And a great user experience is what we’re going for. And what Google is going for. A good option here is to create a 301 redirect. It’s possible that someone may have tried to link to your site and misspelled the URL. If you add a 301 redirect to the correct URL, it will take care of the problem and pass any “link juice” onto that page.
10) Engage Audience
Everyone always says “ Content is King”. Starting with great content is just like starting with a solid foundation. If you have quality content that is engaging, and solves problems, people will naturally want to link to your site and share that content on social media. If you start with a weak foundation (content), you’re going to run into problems later on in the building process. If you don’t have a blog with your website, its a good idea to start one. Even if you only write one high quality article per month.
Earlier we talked about researching your competitors. Let’s say we go back to that step and take a look at some articles they’ve created that are ranking in Google. Head to Google and type in a search term. Something related to your line of work that you could see yourself writing about. We want to look into these top 3 search results and basically create something better. Later on, we can use our content marketing strategies to reach out to anyone linking to your competitors sites and kindly ask for a link to your (improved upon) article.
A part of our SEO services is creating high quality content on an ongoing basis. Our articles are typically around 1,000 words and we have different SEO packages available depending on your needs and budget.
If you’re just interested in our Article writing, we offer a 1,000 word article with supporting documents and images for $250. We also offer content marketing starting at $250 / month.
11) Content Marketing
Once we have quality content that we can be proud of, we want the world to see it. Sure, if we just write it and post it, it will get some attention, some shares, maybe even a couple backlinks, but we want to make the most of each article. After spending the time to write all that engaging content, we need to market it! One great way to do this is through social media. Another, to not only gain views, but to gain links and shares is to reach out to other bloggers and website owners. As we mentioned, the best kinds of people to reach out to are those who have already linked to similar content.
A good technique is to look for broken links on other websites and blog posts. And then email the author, letting them know of the issue. Then kindly ask if they would be interested in replacing the broken link with a link to your similar website or blog. Remember you need to be looking in your same niche. Check out brokenlinkcheck.com. This tool allows you to insert any url and check for broken links.
Use this tool to help you find the emails of website owners. It does cost money, but not much. If you don’t need a ton of emails, you can pay as you go for only $0.10/ lead. You can even sign up for free and get 50 free leads. So you really have nothing to lose.
12) Up Your Rankings!
It’s not something that happens overnight. It takes time and is an ongoing process but the return on investment is huge. Google receives over 6 Billion searches every day and continues to grow. When people are looking for a skilled contractor, most turn to the internet to look it up.
Everyone wants that first position in Google, and for good reason. This chart shows a CTR (click through rate) of 31.24%. That means out of every single search, the first position gets 31.24% of all clicks.
13) Monthly Analytics
A part of our organic SEO services is keeping track of the metrics for all our sites and send out monthly statements so you can see the changes in your traffic. If you have any questions you can always give us a call.
If you have any questions about our organic SEO services, please fill out the short email form and we will get back to you as soon as possible.
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