Why is it a good idea to get on board with social media?
The worldwide population is over 7.3 billion.
The internet has 3.17 billion users.
2.3 billion are active on social media.
% of users who view monthly
% of users who post monthly
- Internet users have an average of 5.54 social media accounts
- Social media users have risen by 176 million in the last year
- 1 million new active mobile social users are added every day
- FB Messenger and WhatsApp do 60 billion messages a day
- Social networks earned about $8.3 billion in advertising – 2015
- On WordPress, 56 million blog posts are published every month
- Top 3 content marketing tactics: blogs, social media, case studies
An effective social media marketing strategy
Hopefully by now you understand the benefits of social media marketing. Even if you just create a Facebook business page, Twitter, LinkedIn and Google+ account and make weekly posts.
This graph gives you a good idea of the different social media options and their number of users. You can clearly see that it would be well worth your efforts to look into Facebook marketing. Facebook is a good platform to leverage because there are a ton of different users and you can easily market towards your target audience. Instagram is popular, but not necessarily the best option for all industries considering that about 90% of Instagram users are under the age of 35.
There are tools out there, such as Hootsuite and Buffer, that can make life easier when it comes to creating an effective social media marketing strategy. You can link all your accounts with these tools and just create a single post that will automatically post on all your different social media profiles.
If you don’t want to bother, we offer social media management, where we can create your pages/ accounts for you, make regular posts and leverage different marketing platforms. Facebook and Google Adwords being our favourite.
Prices vary from customer to customer. If you’re wanting to find out more about how we can help assist your business in social media marketing and management, please take a couple minutes to fill out the contact form or call us at 250-661-2661.
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