You Can Dominate With Construction Marketing
contractor marketing victoria

Let’s break down our services:

  • Website design
  • SEO
  • Social media marketing
  • Email marketing
  • Content marketing

Web design:

We have 3 different packages to choose from depending on what you’re looking for.

$1,297 Simple yet professional

  • WordPress install
  • Premium WordPress theme from Studiopress
  • Professional 4 page website. (Home, About, Services, Contact).
  • A header image for each page and 6 additional images.
  • Google map with your business location embedded in your contact page.
  • Contact form linking to your personal or business email account
  • Keyword research for your niche
  • On page optimization with Yoast SEO. This will involve Going through all your content and optimizing it for the keywords we want to rank for in Google. Here we focus on page titles and headings, image file names and alt tags, keyword density and keyword placement, writing enticing meta descriptions for each page, permalink structure and linking to relative authority websites.

Here is what you will need to do:

  • Register and host your domain. We recommend ideahost as they make the process very easy, they have reasonable prices and everything is nicely laid out.
  • Provide us with your hosting login information.
  • Choose a premium WordPress theme from Studiopress and we will install it.
  • Provide us with your business contact info
  • Provide us with all written content and additional images.

$1,597 Simple, Professional site with some customizations

  • WordPress install
  • Premium WordPress theme from Studiopress
  • Professional 6 page website. (Home, About, Services, Contact and any other 2 pages).
  • A header image for each page and up to 12 additional images.
  • Google map with your business location embedded in your contact page.
  • Contact form for each page, linking to your personal or business email account
  • Keyword research for your niche
  • Up to 1,500 words of content written for you
  • Some customizations to your theme where necessary
  • On page optimization with Yoast SEO. This will involve Going through all your content and optimizing it for the keywords we want to rank for in Google. Here we focus on page titles and headings, image file names and alt tags, keyword density and keyword placement, writing enticing meta descriptions for each page, permalink structure and linking to relative authority websites.

Here is what you will need to do:

  • Register and host your domain. We recommend ideahost as they make the process very easy, they have reasonable prices and everything is nicely laid out.
  • Provide us with your hosting login information.
  • Choose a premium WordPress theme from Studiopress and we will install it.
  • Provide us with your business contact info.
  • Provide us with a detailed description of your business, any written content beyond 1,500 words and any additional images you might want to use.

$1,897 More advanced site with more customizations and Google tracking

  • WordPress install
  • Premium WordPress theme from Studiopress
  • Professional 8 page website. (Home, About, Services, Contact and any other 4 pages).
  • A header image for each page and up to 20 additional images.
  • Google map with your business location embedded in your contact page.
  • Contact form for each page, linking to your personal or business email account
  • Keyword research for your niche
  • Up to 2,000 words of content written for you
  • Customizations to your theme where necessary
  • On page optimization with Yoast SEO. This will involve Going through all your content and optimizing it for the keywords we want to rank for in Google. Here we focus on page titles and headings, image file names and alt tags, keyword density and keyword placement, writing enticing meta descriptions for each page, permalink structure and linking to relative authority websites.
  • Google Analytics and Search Console for your site. We will submit your sitemap for you so your site will be indexed by Google much quicker. You will be able to track your number of visitors, page views, bounce rate and much more.

Here is what you will need to do:

  • Register and host your domain. We recommend ideahost as they make the process very easy, they have reasonable prices and everything is nicely laid out.
  • Provide us with your hosting login information.
  • Choose a premium WordPress theme from Studiopress and we will install it.
  • Provide us with your business contact info.
  • Provide us with a detailed description of your business, any written content beyond 2,000 words and any additional images you might want to use.

SEO:

We offer 2 different packages of SEO services.

$997/month – Intermediate

  • Full website audit. This is were we figure out all the steps we need to take to maximize your on page SEO.
  • Keyword research through Google keyword planner. Find the keywords we want to rank for.
  • Proper keyword placement. Focussing highly on title tags, headings, permalinks, image alt tags, image file names, links and meta descriptions.
  • Make website mobile friendly with plugins and the help of our web development team.
  • Add a descriptive and enticing meta description. This is what shows up in Google Search.
  • Link out to authority sites. Google uses this as a slight ranking factor.
  • Check for broken links and fix them. Although it doesn’t directly affect the ranking, broken links do affect the user experience, which then can affect the ranking.
  • Boost site speed with plugins and sometimes the use of a DNS manager.
  • Sign you up for a free Google Analytics account.
  • Sign you up for a free Google Search Console account and link to your website.
  • Submit your sitemap to Google Search Console so Google will index you faster.
  • Market your existing content through your Facebook business page and Twitter.
  • Gain you high quality links to your webpage. This is a big ranking factor. It tells Google that your content is valuable and worth sharing. We do this primarily through content marketing and email outreach.

$1,497/month – Professional

  • Full website audit. This is were we figure out all the steps we need to take to maximize your on page SEO.
  • Competitor research. Find out what we are up against to help us rank better.
  • Check your site for duplicate content. Google is not a big fan of it.
  • Clean up your site code where we can. This helps Google crawl it and speeds it up overall.
  • 301 redirects. If there are any URL redirects needed, a 301 will pass on the SEO link juice.
  • Keyword research through Google keyword planner. Find the keywords we want to rank for.
  • Proper keyword placement. Focussing highly on title tags, headings, permalinks, image alt tags, image file names, links and meta descriptions.
  • Make website mobile friendly with plugins and the help of our web development team.
  • Add a descriptive and enticing meta description. This is what shows up in Google Search.
  • Link out to authority sites. Google uses this as a slight ranking factor.
  • Check for broken links and fix them. Although it doesn’t directly affect the ranking, broken links do affect the user experience, which then can affect the ranking.
  • Boost site speed with plugins and sometimes the use of a DNS manager.
  • Sign you up for a free Google Analytics account.
  • Sign you up for a free Google Search Console account and link to your website.
  • Submit your sitemap to Google Search Console so Google will index you faster.
  • Email you an overview of your website’s monthly analytics.
  • Improve upon existing content. Making users more likely to share and return.
  • Create you a Facebook, Twitter, Google+, Pinterest, and LinkedIn account.
  • Link your social media accounts to your website.
  • Add social share buttons to your website. Make it easy for users.
  • Market your existing content through your Social media accounts.
  • Write you 1- 1,000 word article / month and market it through social media.
  • Gaining you even more high quality links to your webpage. By improving the quality of your content and creating more valuable content, more backlinks will be easier to accomplish. This is a big ranking factor. It tells Google that your content is valuable and worth sharing. We do this primarily through content marketing and email outreach.

Social Media Marketing – Contact for price

Maybe you don’t need a new website and you’re not interested in SEO. We offer social media marketing services to target audiences interested in your specific area of expertise. Our primary focus is Facebook marketing because it offers the best bang for your buck. At least when you know what you’re doing. You may have heard from others that Facebook marketing doesn’t work. I’ve heard that too. But when you actually take some time to study their marketing options and your target audience, Facebook advertising actually has one of the highest returns on investment.

I think it’s pretty safe to say that Facebook has the highest number of active users (at 1.71 billion) out of any social media network and that won’t change any time soon. Running a business without taking advantage of these numbers is crazy. Even if, to begin with, you just set yourself up with a Facebook business page, invite your friends to like your page and create weekly posts. That’s free by the way. Later on you can decide if you want to experiment with paid advertising.

The reason we say call for pricing is because we don’t have a set price for these services. There are a few things that affect pricing such as:

  • Number of ads and posts we manage
  • Number of social media accounts we manage
  • Amount of content we create for your website

Content Marketing – Contact for price

Here we create content for your site (usually blog articles). Then we use social media marketing to attract new visitors to your website and encourage social shares. We also use an email software program to collect email addresses and send bulk emails promoting any new content. Another thing we like to use new content for is to acquire new backlinks. They say “content is king”. Content is the foundation of your online business. With quality content, it’s much less of a struggle to acquire new backlinks. One of the ways we do this is through broken link building. Finding broken links on other sites that used to link to similar content. Then emailing the site owner to let them know and asking if they would like to link to our site instead.

So you see, content marketing is a bit of a mix between writing articles, social media marketing, email marketing and SEO. We don’t have a set price on these services because, again there are a number of factors that affect it, such as:

  • Whether we promote your existing content or ours
  • How many articles we write for you
  • How long the articles are that we write for you
  • Do we use social media marketing?, email marketing?, SEO?

Google Analytics and Search Console – $250 each

You might not want our SEO services but you want your website hooked up with Google Search Console and Google Analytics so you can track your website’s performance. We would need access to your Google account (or create one for you) and access to your hosting account. Then we would install Search Console, add your property (aka your website), and verify ownership of your site. Next we create you a sitemap and submit it to Search Console so that Google will index your website. For Google Analytics, we would need access to your Google account, hosting account and website dashboard. After we sign up for Analytics, we would need to place a tracking code in your website so that Google can keep track of all visits, page views, bounce rate and much more.

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